Laura Coburn

Entrepreneur, Yogi, Teacher, Traveler, Cook

238 Genesee St Auburn, NY, 13021 United States

315-730-6355

This personal website is a platform for me to share my thoughts about life, love and the pursuit of happiness.

Much of my time is spent serving in the capacity of Director of Serenity at the Inns of Aurora on Cayuga Lake.

I founded and still own a design and marketing firm — Coburn Design, Inc. in 1992. While I am still involved it is in the able hands of Chris Madden and Natalie Kimbrough. I also teach yoga under the brand Eka. You can find out more about my teaching at Eka's web site.

Storytelling and story believing

December 12, 2014  /  Laura Coburn

Storytelling is a compelling way to communicate an idea. I use this technique in my work as a designer and marketer to implant a picture in the mind of the viewer or reader. Well crafted, a story evokes a feeling, a belief, or an image. This is an effective way to move a person to identify with a brand or specific product. It may create a desire and inspire action to buy. If we identify with a story we take it in to our heart and mind. It becomes part of our person. This not only applies to products and brands, it also applies to our very being. The stories we tell ourselves about ourselves can drive us to action or stifle action as well. If for example I tell a myself a story about who I am or am not, this may define me. It may not allow me to change, to be different or embrace a new reality or path. Being present and checking in with what is actually true for me in the moment allows me to challenge the story and be open to who I am now. Perhaps there is a story you are telling yourself, about yourself that needs challenging. Perhaps you are ready to write a new story and take that into your heart and mind. Explore, question and ask yourself "What is true for me now."

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